Operating a skydiving business can be a pretty tall task. After all, there are the logistical elements of the actual flight and drop off, keeping consistent with marketing, and even assuring guests that there’s nothing to worry about. Finding a solution for all that can be tough, however, there are a few simple solutions you can think about putting in place. Because out of the 3.2 million jumps per year, your business could potentially take a little bit more out of that pie.


Use A Consistent System For Booking and Logistics

Perhaps one of the most important things in getting organized with your skydiving business is having a system in place that allows for bookings. This helps by having all of your bookings in one place, neatly organized and communicated to your entire team. Additionally, a central reservation system can be an excellent hub for customer support, as well as maximizing the opportunities for people to find and book your company. Additionally, it’s no secret that when we look to book something, the first place we go is online. According to StatisticBrain, 57% of travel bookings are done online, meaning that for your business, it’s imperative to implement a top-notch system.

When setting up your booking system, first, go through all of the necessary people and channels you need for success. Considering that timing is everything for your customers to have a successful jump, there needs to be a clear communication channel that is easily reachable in remote areas. Furthermore, have your scheduling be blocked out enough for all logistical items to take place, and really get this timing down to a science. One of the worst things you can do as a skydiving company is become overbooked or run behind due to inefficiencies, as bad word of mouth will spread quickly. However, by having a sound booking and managerial system in place, you’ll be well on your way to start thinking about how to bring people in.


Keey Your Outreach Consistent

While you might be participating in a few inbound marketing strategies, to really stay organized you’re going to need to start brainstorming a plan you can keep up with on a day-to-day basis. And with skydiving, one of the best strategies is to capitalize on social media. Considering the visual aspects and excitement of your product, the distribution on social channels allows prime marketing for your business. Plus, as Pew Research notes, with nearly 79% of the total internet population now on some form of a social network, this is the perfect opportunity to reach new audiences.

When organizing your social media efforts, start by taking out a calendar and writing down which days you’re going to post, as well as what type of content you will be sharing. For skydiving, this can range from testimonials and customer shots to GoPro footage of a jump. Whatever the case may be, make sure that you include a call-to-action in your posts. This is usually a combination of copy and a link that drives someone to either signup or inquire about your offerings. For example, having a Facebook or Instagram post that says “Want to feel the rush? Our fall sessions are now open. Sign Up Here with a link to sign-up. Believe it or not, these strategies are incredibly useful. In fact, a study by AdRoll found that Facebook ads with a CTA had a 2.85x higher click-through rate than those that didn’t. All-in-all, if you stick to a solid schedule of posts with variations of content, as well as an actionable item to follow through on, your business’s marketing efforts will skyrocket in no time.


Don't Forget To Follow Up

Whether it be someone that has dove with you once or a hundred times, it’s always a good call to follow up with them to see how their experience was. As 92% of consumers read online reviews as a source of information, this feedback is incredibly valuable. Since skydiving is something done periodically, keeping an active dialogue about it, as well as addressing any concerns in a positive way are going to be beneficial marketing tools. Try to keep a casual tone with your customers, and be open to any feedback or criticism.

While you’re in for a fair amount of legwork in organizing your skydiving business, once it’s up and running with the proper channels in place, it’ll pretty much be self-sustaining. And as your business provides a pretty incredible experience day-in and day-out, the assurance that you can provide the highest quality service in reaching that goal is amazing. Yes, with a little bit of effort in getting off the ground, your company could scale within a few years.