The average person will only spend 15 seconds on your website. It is important to make a strong first impression, engage your audience and lead them to make a purchase. We have come up with 5 ways you can adjust your website to increase engagement levels and drive more sales.

1. Use HD Images & Videos

High quality stock photos & videos can add a polished and professional look to your website. Try to balance your website with personal photos of your offerings & clients using your services. Make sure not to showcase any images that are out of focus or that were shot on a rainy day. This will increase the level of trust in your business and entice the likelihood of a sale.

Check out 14 websites from which you can download free professional stock photos & videos

2. Keep Navigation As Intuitive As Possible

Mental energy is depleted every time you are forced to make a decision, no matter how small. That is why it is important to limit the number of steps needed for your customers to make a purchase. If you operate customizable tours, try offering your most popular tours or services with pre-set times. You will be surprised how many people choose these set times over suggesting a time that may, or may not work with your schedule. Furthermore, pre-set tour times lead to immediate bookings & payment.

Intuitive booking navigation

3. Use affordance when designing your CTA (Calls- to - Action)

Steve Krug, author of Don’t Make Me Think talks about ‘affordance’ or visual clues of an object's design that suggest how we can use it. If your CTA is a button, make sure it looks like a button. This way, there is no room for confusion left to your customers. Visit Best CSS Button Generator to customize buttons on your website for free!

CTA call to action affordance design

4. Make Your Website Mobile Responsive

40% of internet users today are on their mobile phone. If your website was designed more than 2 years ago, chances are that your website is NOT mobile responsive, meaning that it does not adjust the way content is displayed on desktop & laptop devices. Todays consumers demand a certain level of quality when cruising the web. If the content on your website doesn't provide that expected expereince, that user will become frustrated and move onto your competitors.

To mitigate this common occurence, try Browser Stack which simulates a view of your website through any type of website browser or cellular device. This is a great way to ensure a low bounce rate & high conversion rate from website visitor to paying customer.

5. Sell Offerings In Real-Time

Have you ever eaten in a restaurant and had a difficult time deciding between several options? Then, when the waiter finally comes to take your food order, he informs you that all your top menu choices are sold out? You probably thought, “Geez, I wish he had told be that when we first sat down! It would have made the decision process much more simple.” Well, adding a booking system to your website could help avoid this very dilemma. A website reservation system would allow customers to view your inventory in real-time and make a purchase on the spot. This provides a simple & fast solution to customers who would rather click a button and have nothing left to do but look forward to enjoying your service.

According to a survey conducted at Simon Fraser University in Vancouver, BC, 63% of survey participants stated that they prefer booking tours & experiences online.


This is how the ABL Agenda online booking system can display our real-time on-demand inventory to your website visitors.

Adventure Bucket List's clients have seen their website sales increase by up to 150% after switching from conventional “Contact Us” forms to a real-time online booking system. On average, ABL partners earn an extra two hours per day that can be used away from answering calls and email requests. What would you do with an extra two hours per day?

Try Online Bookings